Business Administration: EABM

Interkulturelles Management

# Modules

* F﻿undamentals of International Management on Master Level
* E﻿uropean Business Management
* C﻿hinese Business Management
* C﻿orporate Project
* M﻿aster Thesis

# Corporate Project 

By completing an internship in an international company, our students have the unique opportunity to apply the intercultural knowledge acquired in class directly in the workplace.

Our students are responsible for finding their own corporate project / internship. This can be in a company or organization in Switzerland, Europe, China or any other place in the world.*

Our MAS students who are able to secure an internship in Switzerland will be able to qualify for a Swiss work permit for that internship position. The internship period supported by the EABM program is strictly 6-8 months.

# A﻿dmission

Participants must have a Master’s or Bachelor's degree and a minimum of one year's work experience.

Duration

Language

Costs

This program will provide you with the necessary skills to work in cross-border business management in a European and Asian context.

MAS European and Asian Business Management

The DAS European Business Management is ideal for professional interested in the European and Asian business cultures while gaining an overview in Fundamentals of International Business Management.

The DAS program starts in September lasting until March the following year. DAS candidates can choose to attend the classes as a full time (2 semesters) or as a part time program (4 semesters).

Candidates will obtain their DAS certificate after completing 35 ECTS credits from our European and Asian Business Management Programs.

# Modules

* E﻿uropean Business Management
* C﻿hinese Business Management
* A﻿sian Business Management
* Fundamentals of International Business Management

The DAS imparts knowledge of European and Asian corporate culture as well as the basics of International Business Management. 

DAS European and Asian Business Management

# Learning Objectives

You gain insight and competences in

* The implications of China’s rising influence on the world stage
* Features of businesses and management styles in Chinese firms
* Globalization strategies for Chinese enterprises and critical issues for their operations in Europe
* Innovation management, entrepreneurship theory and its contribution to a sustainable development of a company
* Key marketing concepts and their application in China
* Critical thinking and decision-making in a complex and dynamic environment
* Managing cross-cultural companies with international employees
* Cultural foundations of managerial behavior in China
* Tangible and intangible assets of cultural heritage
* A global view and various strategies to operate in a fast-moving market
* Advantages and risks involved in cross-border acquisitions

# Admission Criteria

Participants must have a Master’s or Bachelor's degree and a minimum of one year's work experience.

This program offers the opportunity to learn specialized Management knowledge applied to the Chinese market.

CAS Chinese Business Management

# Learning Objectives

You gain insights and competences in:

* The behaviour of European governments, civil society and business and its decision makers in government and society
* The importance of economic incentives and constraints for successful interaction in business
* Dealing with challenges in relation to cross-border business
* Innovation and its role in economic development
* Employee representation models and governance differences between Europe and China
* Management challenges specific to Swiss companies in China and Chinese companies in Switzerland
* Swiss family businesses, their governance and succession planning
* Concepts of digitalization of the financial services industry (FinTech)
* The financial center Switzerland and the Swiss (private) banking system
* Global wealth management
* Overview on blockchain and the internet of value
* Key elements of a growth-oriented internationalization strategy
* Foreign markets selection and adaptation of products, services and business models to the peculiarities of foreign markets

# Admission Criteria

Participants must have a Master’s or Bachelor's degree and a minimum of one year's work experience.

A chance to learn fundamental management knowledge in the European market.

CAS European Business Management

Um Produkte in Asien zu vermarkten, ist ein tiefes Verständnis der vielfältigen Kulturen, Sprachen und des Konsumentenverhaltens in der entsprechenden Region erforderlich. Neben Strategien wie Marktforschung, Lokalisierung von Marketingmaterialien oder Nutzung beliebter digitaler Plattformen sind auch kulturelle Sensibilität und die Einhaltung rechtlicher Anforderungen von grosser Bedeutung. Unsere Studiengänge im Bereich Interkulturelles Management behandeln diese und ähnliche Fragen ausführlich.

Marketing products in Asia requires a deep understanding of the diverse cultures, languages and consumer behavior in the respective region. In addition to strategies such as market research, localization of marketing materials or the use of popular digital platforms, cultural sensitivity and compliance with legal requirements are also of great importance. Our Intercultural Management courses cover these and similar issues in detail.

Asiatische Länder, insbesondere China, sind in vielen Bereichen des E-Commerce führend und setzen neue Standards. Ihre Fortschritte haben auch einen erheblichen Einfluss auf den globalen E-Commerce-Sektor. Einige Gründe: Technologische Innovationen; grosse Verbraucherbasis und junge, technikaffine Bevölkerung; fortschrittliche Logistik mit effizienten Lieferketten, Drohnen- und Roboterauslieferunge; innovative Geschäftsmodelle wie Flash Sales und Livestreaming sowie Cross-Border E-Commerce; Datenanalyse und Personalisierung; Regierungsunterstützung. Diese und weitere Themen werden diskutiert in unseren Programmen im Bereich European and Asian Business Management.

Asian countries, especially China, are leading the way in many areas of e-commerce and are setting new standards. Their advances are also having a significant impact on the global e-commerce sector. Some reasons: Technological innovation; large consumer base and young, tech-savvy population; advanced logistics with efficient supply chains, drone and robot deliveries; innovative business models such as flash sales and livestreaming as well as cross-border e-commerce; data analytics and personalization; government support. These and other topics are discussed in our programs in European and Asian Business Management.

Executive Education
Faculty of Business, Economics and Informatics

Quicklinks and language change

Continuing Education in the Field of Intercultural Management

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